About Us

I started as a real estate agent in the early 2000s and closed 12 transactions my first year. Like a lot of new agents, I hired a coach. We never clicked.

After a few months, I realized why: he was coaching me the same way he coached everyone. But every agent is different, and every market is different. Coaching an agent in Miami is nothing like coaching an agent in Thousand Oaks. And in six months, we never once talked about how to work my referrals, the business that was already right in front of me. So I stopped.

Instead, I started listening to the top agents in my office and how they stayed in touch with their past clients and sphere. I learned there’s a real art to it, and that the best agents built their careers on relationships, not cold calls.

At the same time, I was paying lead generation companies for online inquiries, and most of them went nowhere. Agents didn’t need more names. They needed real clients. So in 2005, I launched my own company, MLSonline, with technology that vetted every inquiry before it ever reached an agent.

Along the way, I learned something else: a great name matters. I made sure both my real estate practice and my company had exact-match domain names, and that turned into a passion. For the last 16 years, I’ve been buying and selling premium domain names.

Today, super intelligence makes it possible to build what I wished I’d had as an agent: a coach that actually knows you, your market, and your goals, and a system for staying close to the clients who send you referrals. That’s why I created RealEstateCloser.si (don’t worry, I also own the .com) and GoodApples.com.