TEDxBOULDER

Developing an identity for the birth of an all-new TED conference

TEDx Boulder

Conference Identity / Conference Collateral / Web Design

To help launch the TEDx conference in Boulder, Good Apples worked on the event branding for the first two years, helping develop an identity that would bring the event's themes to life while remaining true to the TED brand.

Year 1: Beauty & Truth

Beauty and Truth
Name Badge
Name Badge, booklet scan of interior pages
booklet in use
booklet in use
booklet in use
booklet in use
booklet in use
booklet in use

Year 2: Time & Change

In its second year the event expanded to a larger venue on the University of Colorado campus. We worked with developers at Quick Left to plot user visits to the website prior to the event, recording a handful of data points unique to each visit. Each user became a single point in a data visualization model that morphed in real-time as the event got closer. As the data grew more complex, snapshots were incorporated into the collateral for the event to illustrate the theme of ‘Time & Change.’

TedxBoulder 2011 Website
Time and Change visualization states
TedxBoulder Time and Change booklet
TedxBoulder Time and Change booklet
TedxBoulder Time and Change booklet
TedxBoulder Time and Change booklet
TedxBoulder Time and Change booklet